{"product_id":"crimson","title":"Crimson","description":"\u003cdiv class=\"key-features\" data-mage-init='{\"Ruroc_Catalog\/js\/key-features\": {}}'\u003e\n        \u003cdiv class=\"key-features-title\"\u003e\n            Key Features        \u003c\/div\u003e\n        \u003cul class=\"key-features-list\"\u003e\n            \u003cli\u003eECE 22.06 \u0026amp; DOT FMVSS 218\u003c\/li\u003e\n\u003cli\u003eUltra-tough Carbon fibre shell construction\u003c\/li\u003e\n\u003cli\u003eThe World's first road helmet to Integrate RHEON impact technology\u003c\/li\u003e\n\u003cli\u003eMulti-Density EPS for targeted impact protection\u003c\/li\u003e\n\u003cli\u003ePremium headliner and multi-density cheek-pads for optimised comfort and fit\u003c\/li\u003e\n\u003cli\u003eEdge-to-edge coverless visor with an ultra-wide field of view (215 degrees)\u003c\/li\u003e\n\u003cli\u003eSuper simple-yet-secure Fidlock chinstrap\u003c\/li\u003e\n\u003cli\u003eCompatible with our integrated Bluetooth communication system, Shockwave\u003c\/li\u003e        \u003c\/ul\u003e\n        \n    \u003c\/div\u003e\u003cdiv class=\"product attribute description\"\u003e\n        \u003cdiv class=\"value\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe extremely popular, celebrity amongst the AT colourways and star of the big screen returns from historic depths. The AT4.0 Crimson \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003efull face motorcycle helmet\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e shows off its stunning deep-red metallic paint layer with a beautiful matte finish. With the Crimson being such a hit on Ruroc's previous generations of \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ehelmets \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ewe brought it back to feature on the all-new re-engineered \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ecarbon fibre\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e ALAS 4.0 \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003emotorbike helmet\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. The AT4.0 brings you the new\u003c\/span\u003e\u003ca\u003e \u003cspan style=\"font-weight: 400;\"\u003eECE 22.06 safety rating\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e with the 4.0 \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ehelmet \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ebeing one of the first \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003emotorcycle helmets\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e to hit the streets with this high safety standard. The brand-new tailor-made cheek pads with multiple layers of different density foams, combined with the new streamlined shell will provide you with the ultimate Crimson experience. The RHEON? headline further reduces the risk of head injury by implementing reactive polymers which reduce linear impact and rotational forces with their non-Newtonian fluid properties. With enhanced climate control, you can now adjust the temperature of your head with the open and close front top and front vents making your ride even more comfortable. With a 57% increase in acoustic performance from previous AT models, we have made the quietest AT motorcycle helmet yet. The new addition of noise dampening ear inserts, which can be slotted behind the cheek pads, offers a significantly quieter acoustic environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe AT4.0 is Ruroc's \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003equietest motorcycle helmet\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e ever but why not improve the functionality and entertainment and upgrade it to a \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eBluetooth motorcycle helmet\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e with our\u003c\/span\u003e\u003ca\u003e \u003cspan style=\"font-weight: 400;\"\u003eShockwave? Bluetooth insert\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (sold separately). The AT Shockwave? is easily installed with a seamless fit into the rear of your helmet. The AT Shockwave? now has a 60% smaller mic and low-profile speakers that deliver high-quality audio with rich bass for 8 hours of playtime with a USB-C rechargeable battery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe AT4.0 Crimson can be transformed and customised with our wide range of \u003c\/span\u003e\u003ca\u003e\u003cspan style=\"font-weight: 400;\"\u003ehelmet visors\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. We offer 7 additional coloured visors that are easily changeable with our quick release thumbscrews. The helmet comes with a pre-installed clear visor for road use and a secondary tinted visor for track use only. All our visors are compatible with \u003c\/span\u003e\u003ca\u003e\u003cspan style=\"font-weight: 400;\"\u003ePinlock? inserts\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that can easily be installed for anti-fog protection (available separately).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-features\"\u003e\u003cdiv class=\"product-page-inner\"\u003e\n\u003cdiv class=\"safety-wrapper\" id=\"safetySect\" style=\"padding-top:60px\"\u003e\u003cdiv class=\"safety-inner-wrapper\"\u003e\n\u003cdiv class=\"safety-content-wrapper atlas-4-content-wrapper\"\u003e\u003ch3\u003eThe new standard for safety\u003c\/h3\u003e\u003c\/div\u003e\n\u003cdiv class=\"safety-image-wrapper\"\u003e\u003cdiv class=\"safety-image-inner\"\u003e\u003cimg src=\"https:\/\/cdn.staticsaa.com\/uploads\/72483\/cart\/resources\/20250331\/89CC2543-A0DA-1495-254C-F3BCB43BED31.jpg\" alt\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"safety-certifications-wrapper\"\u003e\u003cdiv class=\"safety-certification-individual-wrapper\"\u003e\n\u003ch3\u003eECE 22.06\u003c\/h3\u003e\n\u003cp\u003eATLAS 4.0 is one of the first motorcycle helmets on the road to meet ECE 22.06. Not only that, we exceed all testing standards by a minimum of \u003cb\u003e20%\u003c\/b\u003e, to give you the ultimate protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003ch3 class=\"helmet-feature-title\"\u003eHelmet Features\u003c\/h3\u003e\n\u003cdiv class=\"helmet-features-wrapper\" id=\"helmetFeatures\"\u003e\n\u003cdiv class=\"helmet-feature-individual\" id=\"comfort\"\u003e\u003cdiv class=\"helmet-feature-individual-inner\"\u003e\u003cdiv class=\"helmet-feature-content\"\u003e\n\u003ch3\u003eUltimate Comfort\u003c\/h3\u003e\n\u003cp\u003eThe fully re-engineered internals, including head-liner and cheek pads, take fit, comfort, acoustic control and support to a whole new level.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"helmet-feature-individual\" id=\"acoustics\"\u003e\n\u003cdiv class=\"helmet-feature-individual-inner\"\u003e\u003cdiv class=\"helmet-feature-content\"\u003e\n\u003ch3\u003eQuieter than ever\u003c\/h3\u003e\n\u003cp\u003eThe ATLAS 4.0 internal lining is equipped with new sound-dampening inserts around the ear structure. This improves acoustic performance by \u003cb\u003e57%*\u003c\/b\u003e, making it the quietest ATLAS ever produced.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cspan class=\"caveat\"\u003e*From ATLAS 3.0 vs our leading competitor\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"helmet-feature-individual\" id=\"ventilation\"\u003e\u003cdiv class=\"helmet-feature-individual-inner\"\u003e\u003cdiv class=\"helmet-feature-content\"\u003e\n\u003ch3\u003eClimate Control\u003c\/h3\u003e\n\u003cp\u003eTake full control of your helmet environment with open\/close vents throughout - including the addition of a new top vent switch.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"helmet-feature-individual\" id=\"fieldOfView\"\u003e\u003cdiv class=\"helmet-feature-individual-inner\"\u003e\u003cdiv class=\"helmet-feature-content\"\u003e\n\u003ch3\u003eMaximum Vision\u003c\/h3\u003e\n\u003cp\u003eFeaturing \u003cb\u003e215° horizontal\u003c\/b\u003e and \u003cb\u003e100° vertical\u003c\/b\u003e field of vision, the ATLAS 4.0 edge-to edge visor maximises peripheral vision. Anti-scratch dipped, Pinlock 70 compatible, and made from Optical Grade Ballistic Polycarbonate, this is vision reinforced.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"helmet-feature-individual\" id=\"rheon\"\u003e\u003cdiv class=\"helmet-feature-individual-inner\"\u003e\u003cdiv class=\"helmet-feature-content\"\u003e\n\u003ch3\u003eRHEON? Protection\u003c\/h3\u003e\n\u003cp\u003eThe world’s first road-ready motorcycle helmet to feature RHEON? technology. Next-level protection seamlessly integrated into the ATLAS 4.0 head-liner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"helmet-feature-individual\" id=\"shockwave\"\u003e\u003cdiv class=\"helmet-feature-individual-inner\"\u003e\u003cdiv class=\"helmet-feature-content\"\u003e\n\u003ch3\u003eBluetooth Audio\u003c\/h3\u003e\n\u003cp\u003eConvert your ATLAS 4.0 into a full Bluetooth motorcycle helmet with our Shockwave audio system. Plug into your favourite tunes, and take calls. It fits seamlessly into the back of your helmet, without compromising on the style, safety and aerodynamics of your setup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection id=\"techSpecs\" class=\"tech-specs-outer-wrapper\"\u003e\u003cdiv class=\"tech-specs-title-wrapper\"\u003e\n\u003ch3\u003eTech Specs\u003c\/h3\u003e\n\u003cp\u003eA closer look at the details of the ATLAS 4.0\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-inner-wrapper\"\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eWeight:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003e1600 ± 50g\u003c\/h4\u003e\n\u003cp\u003eHelmet weight is based on a SM. Additional sizes will vary\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eChinstrap:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003eFidlock\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eShell construction:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003eCarbon Fibre\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eField of View:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003e215o Horizontal\u003cbr\u003e100o vertical\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eInternal liner:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003eRheon integrated \u0026amp; washable\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eVentilation:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003e2 Open\/Close Switch Vents\u003c\/h4\u003e\n\u003cp\u003e(Chin \u0026amp; Top)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eVisor:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003ePinlock\u003cbr\u003eCompatible\u003c\/h4\u003e\n\u003cp\u003ePinlock sold separately\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs-individual\"\u003e\n\u003ch6 class=\"pretitle\"\u003eCommunications:\u003c\/h6\u003e\n\u003ch4 class=\"title\"\u003eShockwave compatible\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"My Store","offers":[{"title":"SM","offer_id":67711688802457,"sku":null,"price":119.75,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":67711688835225,"sku":null,"price":239.5,"currency_code":"USD","in_stock":true},{"title":"XXS","offer_id":67711688867993,"sku":null,"price":239.5,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":67711688900761,"sku":null,"price":119.75,"currency_code":"USD","in_stock":true},{"title":"ML","offer_id":67711688933529,"sku":null,"price":239.5,"currency_code":"USD","in_stock":true},{"title":"XL\/XXL","offer_id":67711688966297,"sku":null,"price":239.5,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":67711688999065,"sku":null,"price":119.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/9750\/2105\/files\/crimson_cutout_thumbnail.png?v=1792044220","url":"https:\/\/helmetstore.shop\/products\/crimson","provider":"ruroc","version":"1.0","type":"link"}